The 5 "U-Needs"

If you're going to succeed at the highest levels, you need these 5 key elements…

The “What To Dos” – You simply must know what to do!

"I don't know what to do"..."I don't even know where to start"..."This so overwhelming!"


Don't worry! Together, we'll accomplish not only "What to do" but what to do First!

The “How To Do Its” – This where many programs fail!


Your'e reading or listening and think to yourself "That's great, but HOW do I do it?"

How you do the "Whats" can have a MASSIVE impact on the results you get.


For instance, we helped a client make a 2-word change in a headline.

It increased response to the ad by 1,000%! What's even better, is the client now knows the MARKETING PRINCIPLE we used to make that suggestion!


Now they can use that same principle in ALL of their MARKETING...FOREVER!


The "Resources to get it done" – Nobody can do it all alone.

And you DON'T HAVE TO! We'll be here for you. Not just our weekly meeting, but if you have a burning question or a surprise opportunity...just contact me!

You need resources. Tough to get them from books, tapes and events.


We have tons of resources! From printers to IT folks, even a full blown video production company.


These have all been "vetted" for reliability (and being nice to work with). Plus, many will offer you a discount just because your our client!


The Feedback to make sure you do it right – The biggest reason people don’t take action following reading books, listening to tapes or attending events is... 


Fear of Failure; Fear of doing it wrong. Feedback gives you the confidence to know you’re doing it right.


Your Coach becomes "Your Best Friend"...And

"Your Worst Nightmare!".


OK, that's a little harsh. Royce is actually very nice. But are you seeing the difference?


It's a lot easier to put down a book on marketing you've been reading. Only to realize two weeks later, you're still on chapter two!


The Accountability to make sure you actually do it – Somebody has to hold your feet to the fire. Somebody has to consistently hold you accountable to make sure you do what you know you should, in a timely fashion.


Let's get back to that "unread" book. Is it moving you forward?


What if you knew Royce is going to call Wednesday morning? You might be a little more motivated.


By the way, we'll agree on a day and time that works for all of us. And of course life happens! If you can't make a call or need to move it, we'll work it out! 


Accountability sets US APART! We become "partners" in a way, all to help YOU achieve success!

Only an on-going Coaching process, like the Principle Centered Marketing Coaching Program, takes you by the hand and guides you through the development of new, immediately applicable knowledge, skill, habits and systems.

(My personal favorite)


Once you develop systems for your business, it makes life a lot easier!

You can surely see, can’t you, that this is the most effective and efficient way to gain these vital business assets.

And use them forever!

It works for top athletes…

Why not top entrepreneurs like you?

A coach teaches you the fundamentals… the strategies… the techniques you need to succeed.


That’s what makes your coach a best friend.


Then a coach makes you work… makes you practice… gives you feedback on what you’re doing well and what you can improve upon.


A coach helps you develop your skills… and here’s where the nightmare part comes in… holds you accountable.


A coach makes you DO IT, even when you don’t want to.


By the time you’ve completed your Principle-Centered Marketing Coaching Program, you’ll have developed some of the same kinds of feelings for your Marketing Coach as you’ve experienced for your favorite coaches and mentors you’ve had in athletics and other aspects of your life.

Here's some feedback from folks I've (We) have helped...


Royce Blake


Royce Blake is a GREAT coach.  

He kept me motivated, and excited about the systems we were setting in place.

His years in Radio have undoubtedly lead him to his expertise in the arena of marketing.

When I began the coaching program, Jim told me that this radio guy Royce would be calling me.

I was a little underwhelmed thinking I was getting pushed to a worker bee and wouldn’t be getting the best help.  


BUT, after speaking with Royce a few times and starting the studying and homework he gave me,  I realized, that God had a plan, and Jim had done me a big favor.


Royce became my best friend, and my worst enemy, that I needed to stay on target and focus. He was a hard task master, but the lessons and systems I learned about and studied have been a huge asset to my business and my own personal outlook on my business.  


Now I truly “spend time working on my business, instead of in it”

The program is not a magic pill.  Through the lessons Royce and Jim have laid before me, Me and my team, can go forth with renewed passion, and a sense of certainty that I am no longer bumbeling through marketing my store.  


I actually know what I am doing now.  I look at ads I see and hear in a whole new light! My business is better for it. Thank You Royce for your inspiration, expertise, criticism, and friendship.

Josh Rider, Dylan Rings


Just want to let you know that I enjoy my weekly talks with Royce.  The principles that he is “learning me up” are great.


Laughing out loud  He has great ideas and has helped me put them into practice.  
I have to tell you, there is a lot of information and sometimes I get overwhelmed.  He keeps me on track and is always willing to help and talk about my ideas or struggles.  


He is also honest with me if he doesn’t like the ideas, he shows me why it isn’t the best and how to make it better, I appreciate that.

I look forward to more of our weekly coaching meetings

Thank you, Royce for being a great coach, wanting to help our business, and making it FUN!! 

Jae C
S & S Diamonds and Fine Jewelry


I sent a letter to my customers for an annual private sale. I applied some of the things I learned. The results were stunning!


We had a 129% increase. Within two weeks the profit from this one event paid for the coaching program 5 times over.”
Kent Monsen, President Monsen Brothers Appliance

I doubled my business in six months. How did I do it? It was amazingly easy.


The first week I implemented just one of the marketing techniques I learned. Suddenly I was able to go from spending hours chasing down one potential prospect at his office, to having six or eight prospects meet me at my office and be glad they came.


I never realized business could be done this way. What a refreshing change! And I didn’t have to spend a single additional advertising dollar.”
Murray Blake, Blake & Company Insurance & Investments  

(No relation by the way)

We feel that two of the ideas we got in the first session alone… creating a ‘senior’s’ division and the graduated referral program…


make the entire coaching program worth the investment. Just wanted to let you know we feel like we’ve started off with a bang and will reap many benefits from this.”
Marv & Pam Kombrink, REALTORS® RE/MAX Excel

“Through the coaching program I redesigned our literature to tell our story in terms of customer benefits.


Because of the compelling offers you helped us develop and the ability to sell from the customer’s point of view, sales are up 25% (200% in one month alone) and we’ve cut marketing expenses by 40%.


Who wouldn’t feel appreciative if sales were up, overhead was down, and new doors were opening all the time? Heartfelt thanks to you from Bob and me!
Sue Scarr,

VP Marketing VSM Marketing, Manufacturer of Fast -Aid™ Medical Centers

“The best I could ever muster for the month of July was $19,000… until I enrolled in your Coaching program.


Using the promotional principles and strategies you taught me, I did a private sale and in two days and two hours, I generated $22,000.00 worth of sales. By the time July was over, I came up just $23 short of having a $60,000.00 month!


That’s better than three Julys… and it didn’t cost me an extra dime in marketing or margins.”
Frank Coppin, President Coppin’s Hallmark

“Sales are up 40% over last year and I attribute at least half of that to the coaching program. I highly recommend the coaching program to any business who wants to increase sales.


It has caused me to build the habit of working ON my business, instead of just in it. It’s how you’ve taught me to think, and the marketing habits you’ve helped me to build, that are the greatest achievements of the program.”
Travis Mitchell, GM Keith Jorgensen’s Music Center

There's many more!

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